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Amaiva Care Group Ltd Privacy Policy

Amaiva Care Group Ltd is committed to ensuring that your privacy is protected.

This privacy policy lays out the specific commitments of Amaiva Care Group Ltd, in compliance with the Data Protection Act 1998, the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR).

This privacy policy sets out how Amaiva Care Group Ltd uses and protects any information that you may give out while visiting the website and when engaged with the business as a customer or prospective customer.

Should we ask you to provide certain information by which you can be identified when dealing with us as a business, or visiting the website, then you can be assured that it will only be used in accordance with this privacy statement. Similarly, if we hold personal data which has not been obtained from you directly, it will only be used in accordance with this privacy statement.


What We Collect Through the Website

We will only collect information from you with your submission and consent. If we request your email or phone number, we will detail what purpose we will use these for at time of submission.

If you supply your email address to download a case study, attend a webinar, partake in a survey, etc, but do not choose to Opt-In to the Mailing List you will only be contacted with respect to the activity, you have requested to download or be part of.

We may request the following information:

  • Full name

  • contact information, including email address.

  • demographic information such as postcode, preferences, and interests

  • other information relevant to client surveys and/or promotions


What We Do with the Information We Gather Through the Website

We will sometime request information from you to understand your needs and provide you with a better service, and for the following reasons:

  • Internal record keeping.

  • We may use the information to improve our product and service offerings.

  • We may periodically send promotional emails about products, special offers or other information which we think you may find interesting using the email address which you have provided. You may unsubscribe at any time.

  • From time to time, we may also use your information to contact you for market research purposes.

  • We may use the information to customise the website according to your interests.


Email Marketing

When you fill out one of our contact forms, you will see the option to choose to opt-in to our Mailing List, Subscribe to our Newsletter, or wording to the same effect.

If you do choose to opt-in to email marketing from Amaiva Care Group Ltd, the details you have provided will be stored within our third-party CRM system and third-party email marketing service provider. The data will not be sold or delivered to any third party for their own marketing purposes.


Email Marketing Opt Out

Each email marketing message we send you will also include an appropriate and easy way for you to opt out of receiving further communications by email from us, usually in the form of an ‘unsubscribe’ link in the email footer.

Alternatively, you can contact us at, with the email address you would like to remove, and we will remove this and any data attached to this from all of our systems. We will still hold your email address on file in a suppression list to ensure you don’t receive any future marketing contact.


Legal Bases for Email Marketing (Consent and Legitimate Interest)

We follow the regulations and guidance from the ICOPECR and DMA and distinguish between Individuals and B2B contacts and the permissible methods of electronic communication in our marketing outreach.


Our email marketing operates under two valid legal bases: consent and legitimate interest, as permitted under the General Data Protection Regulation (GDPR). When you willingly and actively provide your consent to receive our email communications, you will be added to a list where the legal basis for contacting you is through consent. Rest assured, your consent is respected, and you can easily opt out from our marketing emails at any time.

Amaiva Group also follows the legitimate interests legal bases, ensuring that our communications are relevant and align with your interests based on our existing relationship. Your privacy and preferences are of utmost importance to us, and we are committed to providing transparent and compliant email marketing practices.

If you have not actively provided your consent, we may process your personal information for our legitimate business interests. To contact you in this way, we will have conducted a Legitimate Interest assessment:

  • identify a legitimate interest.

  • show that the processing is necessary to achieve it; and

  • balance it against the individual’s interests, rights, and freedoms.

If you have any questions or concerns about our email marketing legal bases, please feel free to contact our team.

Third-Party Processors

At Amaiva Care Group, we place a high priority on data security and privacy. To efficiently manage client data and enhance our services, we may engage with carefully selected third-party processors. These trusted partners work alongside us to store and process relevant client information securely. The use of third-party Content Management Systems (CMS) and database tools helps us maintain the confidentiality and integrity of the data we handle.


We want to assure you that we carefully vet our third-party processors to ensure they adhere to strict data protection standards. Our partnerships with these external entities are governed by robust agreements to safeguard your personal information.

For a full list of the third-party processors we may engage with, please get in touch with us at If you have any enquiries or concerns about how we use third-party processors to manage client data, our team will be more than happy to assist you. Your privacy and trust are of paramount importance to us, and we are committed to providing transparent and secure data-handling practices. 

Social Media Advertising

Amaiva Care Group Ltd uses Social Media advertising services to reach a wider audience with our products and services. These services allow us to show our ads to people who have visited our website or who have shown an interest in our products or services.

When you visit our website, we may collect certain information about you, such as your IP address, your browser type, and the pages you visit. We may also use cookies to track your browsing activity. This information is used to show you more relevant ads on Social Media platforms. We do not share your personal information with Social Media platforms without your consent. However, we may share aggregated data about our website visitors with these platforms. This data does not include any personally identifiable information.

You can control your privacy settings on Social Media platforms. You can choose to opt out of targeted advertising, and you can also delete your cookies. You can also learn more about how Social Media platforms use your data by visiting their privacy policies. Amaiva Care Group Ltd is committed to protecting your privacy. We will never sell or share your personal information with third parties without your consent.

Google Analytics (GA4 & Enhances Measurement)

Amaiva Care Group Ltd uses Google Analytics 4 (GA4) and Enhanced Measurement to track website traffic and understand how visitors interact with our website. GA4 collects anonymous data about website visitors, such as their IP address, browser type, and the pages they visit.

Enhanced Measurement collects additional data about website visitors, such as their device type, their location, and their interests. This data is used to improve our website and to provide us with insights into how our visitors are using our website.

We do not share your personal information with Google without your consent. However, we may share aggregated data about our website visitors with Google. This data does not include any personally identifiable information.

You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.

Google AdWords

This website uses the Google AdWords remarketing services to advertise to previous visitors to our site on external websites. This could be an advert on the Google search results page or on a site who are within the Google Display Network. We could, for example, advertise to a past visitor who visited a certain page, or used a form to make an enquiry.

We do not share your personal information with Google without your consent. However, we may share aggregated data about our website visitors with Google. This data does not include any personally identifiable information. You can opt-out of this at any time by visiting the Google help section.


How We Use Cookies

We use cookies on our website to improve your browsing experience and analyse website traffic. Cookies are small text files stored on your computer or device when you visit a website.

We use the following types of cookies:

Website functionality cookies:

These cookies are used to remember your preferences, such as language selection, font size, and display settings, so you don’t have to set them each time you visit.

Analytics cookies:

These cookies collect information about how visitors use our website. This data helps us improve the website’s performance, identify popular content, and optimize user navigation.

Marketing and remarketing cookies:

These cookies are used to serve relevant ads and promotional materials to you, based on your browsing history and interests.

Security cookies:

These cookies help to enhance the security of our website by detecting and preventing malicious activities.

Third-Party Cookies:

We may also allow third-party service providers to place cookies on your device when you visit our website. These cookies may be used by third parties to collect information about your online activities across different websites and over time.

Managing Cookie Preferences:

You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, please note that disabling certain cookies may impact the functionality and user experience of our website.

How to Opt Out of Cookies:

If you would like to opt out of cookies, you can do so by adjusting your browser settings. To learn more about how to manage cookies, please visit the following websites:


Third Party Advertising

This Privacy Policy specifically pertains to the collection, use, and disclosure of information by Amaiva Care Group Ltd through our website. However, it’s essential to note that This Privacy Policy does not apply to, and we are not responsible for, cookies and/or clear gifs in third-party ads. These third-party advertisers and ad services are governed by their own privacy policies, and Amaiva Care Group Ltd has no control over their practices.

Therefore, we cannot be held responsible for the use of cookies, clear gifs, and other tracking technologies employed by these third parties. We strongly encourage our users to review the privacy policies of these advertisers and ad services to understand how they handle and process data. This will enable you to make informed decisions about your online privacy and opt-out options, if available.

While we strive to partner with reputable third-party services that prioritise data privacy and security, Amaiva Care Group Ltd cannot guarantee or warrant the practices of these external entities. As we are committed to transparency and safeguarding your privacy, we will never knowingly share your personally identifiable information with these third-party advertisers without your explicit consent.

Links to Third-Party Websites

At Amaiva Care Group Ltd, we strive to provide a valuable browsing experience, which is why our website may include links to other websites that might be of interest to you. However, we want to make it clear that once you use these links to exit our site, we no longer have any control over the destination website.

As a result, we cannot take responsibility for the protection and privacy of any information you may share while visiting these external sites. These websites operate independently, and our privacy statement does not govern them.

We care deeply about your privacy and security, so we urge you to exercise caution and carefully review the privacy statement of any website you visit through the provided links. Understanding their data collection practices will help you make informed decisions about sharing your personal information.

Please be assured that while we are committed to maintaining a safe browsing environment on our website, we cannot guarantee the practices of external sites. Your privacy matters to us, and we want you to feel confident and protected throughout your online journey.


Using Personal Data (Customer or Engaged Prospective Customer)

At Amaiva Care Group Ltd, safeguarding your personal information is of utmost importance to us. Any personal information you provide during business conversations will be securely stored within our systems. This data will be used solely for the purpose of processing your requests and effectively managing your account with us. Please rest assured that we employ robust security measures to protect your sensitive data from unauthorised access or disclosure.

Kindly note that providing the required information is essential for us to proceed with your purchase or contract. Without this necessary data, we may regrettably be unable to fulfil your request or complete the contractual terms.

As part of our commitment to transparency, we want to assure you that we do not engage in any automated decision-making or profiling within our business operations. Your information will only be used for the intended purposes you have consented to.

Under the grounds of the ‘soft opt-in’, we may occasionally email you about other products and services that we believe may be of interest to you. The ‘soft opt-in’ is based on the following conditions:

  • We obtained your contact details during a previous sale or negotiation with you.

  • The email message we send will be marketing similar products or services that align with your previous interests.

  • Rest assured, every email we send will provide you with a simple and clear opportunity to opt-out from further marketing communications. If you no longer wish to receive such emails, you can easily unsubscribe or opt-out, and we will promptly respect your preferences.


Sharing Personal Data with Third Parties (Customer or Engaged Prospective Customer)

As part of our commitment to delivering exceptional services and ensuring a seamless experience for our engaged customers and prospective customers, we may, with your explicit consent, share certain personal data with trusted third-party entities. This data-sharing process allows us to serve you better and make well-informed decisions.

The personal data shared with third parties, may encompass various relevant details. This information includes but is not limited to, your full name, contact information and any other pertinent data required for the client assessment process.

Any personal data shared with third parties is handled with the utmost care and in strict compliance with applicable data protection laws and regulations. Our commitment to safeguarding your data is unwavering.

We carefully select our third-party partners, ensuring that they adhere to robust data protection standards and maintain the confidentiality of your personal information. However, please be aware that we cannot be held liable for the data practices of these third parties.

At Amaiva Care Group Ltd, we are dedicated to prioritising your privacy and respecting your data protection rights. By sharing your personal data responsibly and transparently with selected third parties, we aim to deliver exceptional services tailored to your unique needs while maintaining the highest standards of data security.

Jurisdiction and Governing Law

This Privacy Policy and any disputes arising out of or relating to this Privacy Policy or any other matter shall be governed by and construed in accordance with the laws of England and Wales. You agree to submit to the exclusive jurisdiction of the English courts in respect of any such disputes.

Your Data Rights under Data Protection Act 1998, the General Data Protection Regulation (GDPR)

As a valued visitor to Amaiva Care Group Ltd, we want to ensure that you are aware of your rights under the General Data Protection Regulation (GDPR). We are committed to respecting your privacy and providing you with the necessary control over your personal information. As such, you have the following rights with respect to your data:

The Right to Access:

You have the right to request a copy of the personal information we hold about you. If you wish to exercise this right, please contact us using the information provided in this privacy policy. We will respond to your request promptly and provide you with the relevant details in a clear and understandable format.

The Right to Correct:

If you believe that any of the information, we hold about you is inaccurate or incomplete, you have the right to request corrections. Simply get in touch with us, and we will ensure that any inaccuracies are promptly rectified to maintain the accuracy and completeness of your data.

The Right to Delete:

You have the right to request the deletion of your personal information under certain circumstances. If you no longer want us to retain your data, please let us know, and we will securely delete it from our records, unless we have a legitimate reason or legal obligation to continue processing it.

The Right to Object:

You have the right to object to the processing of your personal information in specific situations. If you have concerns about how we handle your data or the purposes for which it is processed, please inform us, and we will review the situation accordingly.

The Right to Withdraw Consent:

You have the right to withdraw your consent to the processing of your information at any time. If you previously provided consent and now wish to revoke it, you can do so by contacting us. Please note that withdrawing consent does not affect the lawfulness of any data processing that occurred before the withdrawal.


Response times to GDPR & SAR’s

Under the General Data Protection Regulation (GDPR), we have one month to respond to a request from you to access, correct, delete, object to, or withdraw consent to the processing of your personal information. In certain circumstances, we may be able to extend this period for an additional two months, but we will always inform you if this is the case.

If you make a request, we will need to verify your identity before we can respond. We will do this by asking you to provide us with some information, such as your name, email address, and date of birth. We may also ask you to provide us with a copy of your ID.

Once we have verified your identity, we will respond to your request as soon as possible. If we are unable to comply with your request, we will explain why.


Please note that if your request is manifestly unfounded or excessive, or if you request further copies of your data, we reserve the right to charge a reasonable fee for the administrative costs. 

Length of Data Retention

Amaiva Care Group Ltd operates in an industry in which it is not subjected to any legal requirements around retention periods. This means that we have the flexibility to determine how long we retain your personal information.

We will retain your personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of providing you with our services, complying with our legal obligations, and resolving any disputes.

We will also retain your personal information for as long as necessary to protect our legitimate interests, such as for fraud prevention and for the purpose of improving our products and services.

You can request that we delete your personal information at any time. However, please note that we may not be able to delete your personal information if we are required to retain it for legal or regulatory purposes.

We will take all reasonable steps to ensure that your personal information is secure and protected from unauthorised access, use, disclosure, alteration, or destruction.


Contacting Us Regarding Your Data

Amaiva Care Group Ltd has voluntarily opted to appoint a Data Protection Officer who can be contacted via the following:

  • Email: hello@amaiva,group

  • Telephone: +44 (0) 1273 359535


Your Right to Lodge a Complaint

If you are not happy with our response to your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). The ICO is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals. The ICO can be contacted via the following methods:


Updates & Changes to This Privacy Policy

We may need to make changes to this Privacy Policy periodically. This could be as the result of government regulation, new technologies or other developments in data protection laws or privacy generally or where we identify new sources and uses of personal information (provided such use is compatible with the purposes for which the personal information was originally collected).

Our team will make sure that this document is updated regularly or as legislation requires. The most current version of the Privacy Policy will always be posted on our website.

GDPR Privacy Policy

This Privacy Policy is effective as of 15th May 2023, and the latest update was made on 1st January 2024.

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